Western Union Co. is testing a service that lets people in the United Kingdom send funds directly to mobile phone users in Kenya.
The service, announced Monday, is not Western Union's first mobile remittance effort — it began working this year with mobile network operators in the Philippines, a major remittance receiving market — but the project is Western Union's first with Vodafone Group PLC, the world's largest telecommunication company.
Matt Dill, a senior vice president and the head of Western Union Digital Ventures, said the Englewood, Colo., parent company plans to focus on top network operators worldwide, major remittance corridors, and "mobile hot spots" for its money transfer services. Read more
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