Thursday, 26 August 2010

Western Union ups rural reach, ropes in Bandhan Microfinance

As part of its efforts to increase its rural business, money transfer services leader Western Union has roped in leading microfinance firm Bandhan to hawk its service across the hinterlands.

Under an agreement inked between Western Union India's principal agent Weizmann Forex and Bandhan in Kolkata today, the microfiance firm will activate 800 of its locations by the year-end, a Western Union release said here today.

"With the addition of Bandhan, which has a customer base of over 2.8 million, we hope to further reinforce our rural presence shortly," Western Union Managing Director for South and Southeast Asia Anil Kapur said, adding the alliance further reinforces our outreach to rural consumers helping them in turn to access global money transfer services. Read more

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