Thursday, 23 September 2010

KENYA: Fresh effort to market Kenya abroad

Fresh effort to market Kenya abroad

Updated 1days 11 hours 35 minutes ago

NAIROBI, Kenya, Sep 21 - The Brand Kenya Board has entered into a partnership with the Kenya Overseas Business Alliance (KOBA) to promote the country as a top business and investment destination to citizens in the Diaspora and foreign investors.

The Board’s Chief Executive Officer Mary Kimonye said that through the partnership, they hope to achieve their mandate of improving Kenya’s image, visibility and competitiveness both locally and internationally.

“Our mandate is to provide for government an integrated mechanism of marketing the country. So we will partner with anybody who’s willing to work with us,” she said. Read more

No comments:

Post a Comment